Rare

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Project Overview

This logo was born from the idea of representing a perfume that stands out for its intense and engaging aromas, intended for an audience that appreciates the subtlety and depth of fragrances. The name "Rare" underlines the uniqueness and preciousness of the perfume.

Creative Process

During the design phase, attention was focused on the values of enveloping and delicacy aiming to capture these concepts in a distinctive and refined design.

Logo elements

The typeface chosen for the logo was created ad hoc, characterized by large spaces and fluid lines, which evoke freedom and lightness. Every curve and space in the logo was designed to symbolize the way the perfume moves and expands, creating a unique sensory experience.

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Rare This logo was born from the idea of representing a perfume that stands out for its intense and engaging arom ... read more >> More

Rare

This logo was born from the idea of representing a perfume that stands out for its intense and engaging arom ... read more >>

Rare

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