Project Overview
The “Surely Nut” project is a brand identity exercise for a brand in the food industry, specializing in the production of high-quality peanut butter.
The objective was to create a brand identity that reflected the naturalness and goodness of the product, focusing on a message of care and love in its production, indicated by the promise "made with 100% love". The challenge was to create a cohesive and attractive image that communicated directly with an audience attentive to the quality and authenticity of food products.
Creative Process
The creative process for Surely Nut had as its core the desire to convey joy and energy. Capture the vibrancy of the brand through a playful design that reflects the joy you feel when enjoying a wholesome, nutritious product.
Brand Identity Elements S
urely Nut's visual elements have been carefully chosen to tell the story of the brand. The logo was designed with a custom font to mimic the smoothness and spreadability of peanut butter, combining a touch of elegance and accessibility.
The colors selected are warm and energetic, such as beige that recalls peanuts and red that evokes passion and energy, to evoke a welcoming and dynamic atmosphere that invites consumers to get closer to the product. Personal Approach and Design Philosophy My personal approach to design is founded on the belief that an effective brand identity must be a visual narrative that connects emotionally with the audience.
For Surely Nut, I sought to weave this narrative through warm colors and a design that speaks directly to the hearts of consumers. My philosophy is based on the idea that the design of a brand identity should be not only aesthetically pleasing, but also full of meaning and intent, so that each element helps create a strong and lasting bond with the customer.