Olive Oil Labels

As a freelance graphic designer, I have embarked on a creative journey, tracing the roots of the olive and the traditions surrounding this product. The creative process focused on the intertwining of tradition and modernity, selecting colors that evoked freshness and naturalness, images that captured the essence of the olive tree, and a style that spoke to both connoisseurs and new customers.

Choosing an elegant and simple olive illustration. For the holidays, we introduced seasonal elements like Santa's hat, creating an immediate connection to the time of year and driving purchase. Labels are the first form of communication between the product and the customer; they act as silent advertising on the shelf, making it essential for an eye-catching design that can stand out among the competition. This is why the contribution of a professional graphic designer is not just an aesthetic choice, but a strategic investment that guarantees the coherence of the brand, a professional presentation, and a distinctiveness that makes the product immediately recognisable.