Project Overview
The "That Petal" brand identity project emerges in the panorama of florist services as a distinctive and cutting-edge brand. Specializing in floral arrangements for major events such as weddings, important ceremonies and prestigious celebrations, "That Petal" aims to transform every occasion into an enchanted moment. The excellence of the service is based on attention to detail, the selection of flowers of rare beauty and the ability to listen and transform customers' dreams into reality.
Creative Process
The name "That Petal" evokes the singularity and importance of each petal, of each bouquet that makes up the harmony of an event. The creative philosophy behind the brand is inspired by nature: just as a single petal contributes to the beauty of a flower, so "That Petal" enriches the atmosphere of an event making it unique. This concept guides the design of compositions that are not simple decorations, but creations that tell stories, excite and become memorable. These are the values that helped create the company image.
Elements of Brand Identity
The "That Petal" logo is a refined work of custom typography that stands out for its uniqueness. Far from being conventional, the design brings elegance and originality, reflecting the brand's aspiration to differentiate itself in the sector. The color palette is made up of delicate and refined colors that help create a serene and welcoming atmosphere. The illustration chosen to represent the brand is Ginkgo biloba, a prehistoric plant known for its singularity and resilience - a perfect metaphor for "That Petal"'s philosophy and commitment to ensuring exceptional services.
Personal Approach and Design Philosophy
My personal approach to design focuses on authenticity and expressing the intrinsic beauty in each element. In creating the identity of “That Petal,” I sought to infuse each component with a visual narrative that communicates directly to the soul. My design philosophy focuses on essentiality, purity of lines and the importance of meaning beyond form. I believe that an effective brand identity should tell a story, evoke emotion and create deep connections, allowing the brand to flourish over time just like the flowers it represents.