Alexithymia

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Creative Vision

Through the use of powerful images and minimalist guidelines, this marketing campaign seeks to capture attention on a topic as delicate as it is unknown: Alexithymia. Each poster is designed to be visually striking and arouse curiosity, while the simplicity of the design facilitates identification and understanding of the message.

Design Elements

The choice of vibrant colors and intense gradients on dark backgrounds not only draws attention, but also symbolizes the journey on an inner plane, representing the path towards emotional awareness. The geometry of the shapes and the cleanliness of the lines communicate clarity in a context of internal complexity, emphasizing the importance of understanding this condition.

Emotional impact

With the intent to evoke empathy and understanding, the contrast between the darkness of the background and the brightness of the graphic elements metaphorizes the internal struggle and hope of those living with alexithymia. This visual dichotomy is designed to arouse interest, leading the audience towards a path of discovery and awareness.

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Alexithymia

The choice of vibrant colors and intense gradients on dark backgrounds not only draws attention, but also symb ... read more >>

Alexithymia

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